Value Marketing & Communications
Helping you conceptualize it, package it, and communicate it
What we do
Value Marketing & Communications: The BluePath Way
The volume and complexity of evidence needed to communicate the value of your technologies to a diverse audience of healthcare decision makers – often faced with limited time and opportunity – continues to grow. Therefore, we provide strategic support, lead value tool conceptualization and development, and ensure approval of your value tools with our material compliance expertise.
We synthesize and clearly translate value-based evidence (e.g., clinical evidence, health economics & outcomes research data, and economic models) into actionable insights. Using a matrix approach – including clinicians, marketing experts, designers, health service researchers, and material compliance experts – we strategically design traditional and paradigm-shifting resources that communicate the value of your health care technologies.