Value Marketing & Communications

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Value marketing & communications | BPS

Value Marketing & Communications

Helping you conceptualize it, package it, and communicate it

What we do

Value Marketing & Communications: The BluePath Way

  • The volume and complexity of evidence needed to communicate the value of your technologies to a diverse audience of healthcare decision makers – often faced with limited time and opportunity – continues to grow. Therefore, we provide strategic support, lead value tool conceptualization and development, and ensure approval of your value tools with our material compliance expertise.


    We synthesize and clearly translate value-based evidence (e.g., clinical evidence, health economics & outcomes research data, and economic models) into actionable insights. Using a matrix approach – including clinicians, marketing experts, designers, health service researchers, and material compliance experts – we strategically design traditional and paradigm-shifting resources that communicate the value of your health care technologies.

A sampling of what we offer

Our value marketing & communications expertise lies in…

Strategic support

  • Value propositions and value stories
  • Strategic evidence generation planning
  • Trainings and training documents
  • Strategic workshop development and facilitation
  • FAQs and objection handlers

Tool development

  • Unbranded disease awareness brochures
  • Branded slide deck presentations
  • Clinical and economic fact sheets
  • Interactive excel-based dashboards
  • Web- and tablet-based tools
  • Multichannel Veeva CRM content

Material compliance

  • Annotations
  • Data-on-file documentation
  • Reference binders
  • Strategic material compliance support
  • Veeva Vault PromoMats
  • Veeva Content Partner

We can meet the needs of your team.
Contact us for a full list of our services.

We can meet the full needs of your team. Contact us for a complete list of services.







    Send your inquiry to

    Contact us today using the form or the email above. Of course, we also love conversations, so feel free to call us at 855-378-4115.