Client-focused. Results-driven.

Our path

  • Founded in 2013

    BluePath Solutions is a consulting firm specializing in health economics and value communications. We help clients in the biopharmaceutical, medical device, and medical diagnostic space to attain, maximize, and retain the value of their healthcare technologies — not just at one static point in time, but across the entire lifecycle of the technology.

    The diverse BluePath team consists of consultants with industry, policy/government, clinical, and academic backgrounds such as PharmD, Ph.D., M.P.H, and M.S. Because of our functional industry experts and highly educated specialists, BluePath has built a matrix system of support for clients which has earned their continued trust.

  • Headquarters L.A.

    Dr. Matthew Gitlin, Founder and Managing Director of BluePath Solutions, started the company in 2013 after working in industry and academia for over 20 years. He spent nearly a decade at Amgen working in global and European regional offices across market access related functions, supporting research and commercial activities. Matthew holds a Doctor of Pharmacy from the University of California, San Francisco (UCSF) and Bachelor of Science in Chemistry and Biochemistry from University of California, Santa Barbara. He has authored over 60 publications and is an Assistant Professor for the School of Pharmacy at UCSF.


BluePath’s vision is to be a partner to healthcare technology organizations in generating evidence and formulating a path to obtain access to innovative treatments for patients.


To do this, we’ve made it our mission to innovatively communicate the value of health technologies to inspire and fulfill solutions for the growing evidence needs of payers, providers, and patients.

Why we’re the best fit for you


need a David in a sea of Goliaths

Our matrix approach allows us to be more flexible, bespoke, and responsive. While the giants slowly grind and chug, we quickly pivot on nimble feet.

come first

You deserve a partner that delivers and exceeds expectations. We do this by attuning to your goals rather than a consultant-client rulebook or binding industry standards.

are after a deliverable goal

What you do is complex but valuable, and it ties to a bigger picture. Hence, we read between your lines to eke out the big goal so we can help market the value of your technology most effectively.