BluePath Solutions announces the appointment of Vidya Beckman, MPH, MBA as Senior Director. Ms. Beckman joins BluePath Solutions from Amgen, where she played an integral role in advancing the company’s efforts to implement US FDAMA 114 legislation. She was a strategic partner to Market Access, Regulatory, Legal, and HEOR functions to develop scientifically rigorous, business impactful, and compliant value tools that facilitated engagement with payers and other access/reimbursement decisionmakers. At BluePath Solutions, Ms. Beckman will be leading and growing the Value Communication and Tools Business Unit.
With her expertise in the legislative policy that governs manufacturers communication of HEOR to payers, Vidya will enhance BluePath’s mission to deliver customized solutions that meet our customer’s specific requirements.
Ms. Beckman brings 18 years of biopharmaceutical and academic experience spanning medical affairs, population health, payer reimbursement & access, and value communication. In her role at Amgen, Ms. Beckman lead value & access communication strategy and execution within Medical Affairs across pre-, peri-, and post-launch phases, at both the product and franchise-level. She also evaluated payer and health care trends to deliver insights that informed evidence-generation, strategic customer engagement, and communication plans and tactics. Prior to Amgen, Vidya spent 8 years at the Johns Hopkins Center for Communication Programs managing global research and communication projects focused on population health and infectious disease.
About BluePath Solutions
BluePath is a specialized consulting firm founded and led by well-versed experts from the pharmaceutical, consulting and academic sectors from a range of disciplines providing a matrix level of support to clients. BluePath provides consulting services that help to address the challenges associated with optimizing access, reimbursement and price across the lifecycle of healthcare technologies.